Candy-Loving Judge Rules Kit Kats’ Shape Can’t Be Trademarked

Source: Grub Street New York

Nestlé’s legal case just broke apart.

Since 2013, Nestlé’s attorneys have been told no three separate times in their bid to trademark the Kit Kat’s shape, but today England’s High Court finally got its chance to weigh in and (presumably) huff, “Give me a break.” This fourth rejection marks the biggest victory yet for Cadbury, the big rival that Nestlé’s been in a legal tit-for-tat with since 2008, after it opposed Cadbury’s trademark for a shade of purple.

A win here would’ve given Nestlé a monopoly of sorts on break-apart chocolate bars, which (in addition to a crucial moral …

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