The Battle of Instagram-Era Doughnuts


Source: Eater NY

Beautiful creations, disastrous results | This year, two doughnut bakeries have debuted with what appears to be a similar purpose: to produce beautiful, photo-friendly creations made by name-brand chefs.

There’s Du’s Donuts, the Williamsburg shop from the chef with a mad-scientist rep Wylie Dufresne, and then there’s Sugar Factory Artisanal Donuts Coffee and Bar, from a restaurant embraced by celebrities. To beef up the food world cred, Sugar Factory brought on chef Max Santiago, who helped launch the upscale doughnut craze in Miami. Doughnuts from the two bakeries are totally different, though both feature striking colors, elaborate …

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